Drive-to-Store email campaign | Shop like a Tourist at Home
The pandemic crippled the tourism; where Global Blue is in the heart of. With revenue solely reliant on the foreign dollar, the ASEAN HQ worked out a drive-to-store campaign – I oversaw the ad buy, proposing of the optimal collaterals to leverage, the curation and the copywriting of all communication materials. SIGN UP NOW Campaign…
Engaging Singapore’s Tax Free Shopping landscape in the height of the pandemic
With the Tourism sector as the first few industries battered by the pandemic, Global Blue has gone radio-silent on her Tax Free Shopping outreach. With relevance to the context then, Global Blue was still in the position to update her global affiliated Merchants of the trends observed from her BI arm of the business. I…
Introducing Global Blue’s [Downtown Refund (In-store)] to the brands’ C-management
A narrated introduction of Global Blue’s Downtown Refund (In-store) innovation was drafted up for the brands’ C-management. Particularly for the conversion of this target audience, the benefits must be fully teased out and packaged to address the target audience’s pain points. This email campaign was rolled out to the management team of Global Blue’s Luxury…
Introducing Singapore’s Global Blue-affiliated Merchants to the How-to(s) of the newest invention; [Mobile Validation]
For the retail staff’s quick learning from this informative email, the “How-To” and requirements of utilising Global Blue’s Mobile Validation innovation, were conveyed in a crisp and clear manner.
Introducing [IC2 Integra] and Differentiating Jewel Changi Airport from other malls
Again, the world’s leading Tax Free Shopping services company, Global Blue, presents her latest innovation. When explained, these digital features can be technical to the untrained ear. Instead of presenting the dry features, I focused on teasing out the benefits and presented the reasons why Global Blue is the service provider they should say YES…
Global Blue x ION Orchard | The Prosperity Returns 2020 shopping campaign
With a database of local Tourist Shoppers responsive to Global Blue’s email campaigns, the local malls treasure each opportunity of a possible collaboration with Global Blue. This was 2020’s Lunar New Year shopping campaign collaboration with ION Orchard. With the company’s market research of the demographics and spending behaviour of the mall’s Shopper, I: Came…
Nurtures the interest of relevant Media contacts
Liaised with the news correspondents who specialise in delivery topic-specific news and pitched AXT’s brand story before the introduction of the company’s mobile application solutions. Introduced AXT’s entry into the tech incubator landscape through the launch announcement of Singapore’s first Regional snacks eCommerce platform What was done: Angled GaiGai Singapore’s product offering as a partial…
Maintained Global Blue’s engagement with the 150+ affiliated luxury brands through a content direction of a pin-point objective
Despite the lack of retail activity in-store, maintained Global Blue’s engagement with the 150+ affiliated luxury brands through a dedicated content direction of building the retailer’s anticipation for better days. Liaised closely with overseas in-house data counterparts 89% Open Rate 65% Click-Through Rate Your glimpse ahead of the Competitor
Spearheaded the Global Blue’s bi-annual Industry Insider event for the luxury brands and mall partners in Singapore
Spearheaded the content direction and outreach for Global Blue’s bi-yearly Industry Insider event. Additionally, liaised between Global Blue’s affiliated luxury brands, mall partners, relevant media houses and the distinguished speakers. Main point-of-contact for the STB, IRAS, C-management of 150 affiliated luxury brands, news reporters, National Gallery and FnB food caterer In charge of the production…
Executed a 360° drive-to-store email campaign for Singapore’s first Tax Free Shopping promotion
To uplift Singapore’s retail landscape, brainstormed with Global Blue’s management to leverage our Tourist-Only business model for a localised Drive-to-Store initiative. Developed and implemented the drive-to-store email campaign for Global Blue’s 29,000 member-strong network, currently residing in Singapore, to 21 participating luxury brands. Developed a training manual for the Account Managers to brief the Retailers…
Baby Singapore 2013
Time – The grandchild’s university graduation moment is cemented on the living room’s wall – a marked moment of the child stepping into adulthood and past the threshold of the home – away into the unknown. You would give anything to have that game of “Hide and Seek” you promised him but was too caught…
[Val's Figure of Speech] 