I copywrote the brand Heliocare into a Verb – this encourages consumers to use it in their everyday conversation.

The copywriting for these two ads plays on the assumption consumers have on skin damages from UV exposure.

The copywriting for the ad targeted at golfers was done after 10 in-depth interviews with seasoned golfers. I learnt of them that after securing the basic golfing techniques, golfers then look into ‘securing that perfect look’ when engaging in the sport.

Women golfers, in particular, want to look chic and sporty.

A different way of incorporating the phrase ‘inside out’