Liaised with the news correspondents who specialise in delivery topic-specific news and pitched AXT’s brand story before the introduction of the company’s mobile application solutions.

Introduced AXT’s entry into the tech incubator landscape through the launch announcement of Singapore’s first Regional snacks eCommerce platform

What was done:

Angled GaiGai Singapore’s product offering as a partial relief to the nation’s travel-bound grievance of the ongoing pandemic.

Kept the exchange warm with content updates relevant to Singapore’s changing COVID19 regulations

What was done:

Refined GaiGai Singapore’s relevance to her Users through the lenses of a possible demographic which may be more resistant to adapting to Singapore’s complete re-opening to the world.

Reiterated on AXT’s status as a Tech incubator hub through the collaboration announcement with Dubai’s leading Real Estate agency for a solution to ASEAN prop tech solution’s Pandemic predicament

What was done:

Directed the press houses’ attention on a local company’s collaboration with an international brand for a large-scale roll-out (ASEAN).

Informed media contacts of GaiGai Singapore’s change in business direction.

Users hoped for daily products to be included on GaiGai’s shelves so that they may leverage the eCommerce platform’s free island wide delivery at no minimum spending.

As such, the Regional snacks eCommerce platform addressed the User’s needs to onboard more ‘Daily needs’ items which could possibly the platform’s opportunity for a more sustainable business.

GaiGai Singapore will, henceforth, be rebranded as an eCommerce supermarket.