The pandemic crippled the tourism; where Global Blue is in the heart of. With revenue solely reliant on the foreign dollar, the ASEAN HQ worked out a drive-to-store campaign – I oversaw the ad buy, proposing of the optimal collaterals to leverage, the curation and the copywriting of all communication materials. SIGN UP NOW Campaign…
Category: Email Newsletters
Engaging Singapore’s Tax Free Shopping landscape in the height of the pandemic
With the Tourism sector as the first few industries battered by the pandemic, Global Blue has gone radio-silent on her Tax Free Shopping outreach. With relevance to the context then, Global Blue was still in the position to update her global affiliated Merchants of the trends observed from her BI arm of the business. I…
Maintained Global Blue’s engagement with the 150+ affiliated luxury brands through a content direction of a pin-point objective
Despite the lack of retail activity in-store, maintained Global Blue’s engagement with the 150+ affiliated luxury brands through a dedicated content direction of building the retailer’s anticipation for better days. Liaised closely with overseas in-house data counterparts 89% Open Rate 65% Click-Through Rate Your glimpse ahead of the Competitor
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