A narrated introduction of Global Blue’s Downtown Refund (In-store) innovation was drafted up for the brands’ C-management. Particularly for the conversion of this target audience, the benefits must be fully teased out and packaged to address the target audience’s pain points. This email campaign was rolled out to the management team of Global Blue’s Luxury…

For the retail staff’s quick learning from this informative email, the “How-To” and requirements of utilising Global Blue’s Mobile Validation innovation, were conveyed in a crisp and clear manner.

Again, the world’s leading Tax Free Shopping services company, Global Blue, presents her latest innovation. When explained, these digital features can be technical to the untrained ear. Instead of presenting the dry features, I focused on teasing out the benefits and presented the reasons why Global Blue is the service provider they should say YES…