Here’s to anyone I know – trying to find their way back.
This copywriting was used for an event organised for a collaboration between Singapore Polytechnic and The Yellow Ribbon Project in 2016.
The transition during several but endless cycles of 365 days of change and torture on the mind; unsaid and unheard.
I survived it
and through it all,
I am now a changed man.

society

We take pride in the matchmaking of ageing casks with our raw concoction to produce the irresistibly smooth and delicious whisky you know so well …
For the elegant connoisseur of whisky, the rich fruitiness and robust nuttiness of our new product will awaken your palate to the comforting hints of candy and chocolate
The richness of this meticulously-aged liquid is the result of our unique secondary maturation process that gifts it with a distinct flavour profile of ripened fruits, nuts and spice.
Telling you of how the comforting and creamy liquid came to be is only half the story
Savour the well-crafted whisky yourself and the appreciative palate will tell you the unspoken half
My Journey is simple yet profound

Beyond the standard white of their clinical work clothes,
the nature of this job
is far from clinical.
To some nurses, this profession
knocks on the doors of their hearts to offer more than what the job asks of them.
More than the salary,
their love for a temporary family of patients spurs them to rise above the body’s weariness.
A draining vocation
but an extremely fulfilling one

